Lighting, small and medium enterprises are turning product differentiation route LED enterprises in the process of development because of its different product development strategy formulated by different, visited many LED enterprises, the author found that small and medium-sized enterprises are mostly in product differentiation route, they think in their own comprehensive real strenght is not competitive, differentiated product strategy a way for its development.With the development of the industry, classification more and more specialized, "do fine, do special, do thorough" has become a direction of the development of many enterprises.
No single brand can appeal to all consumers. Using differentiated competition to touch a segmented consumer group in China's huge market is a huge success.Therefore, the integration of existing resources, focus on one field, have high-quality products, serve a stable consumer group, take the differentiated development route, for LED lighting smes, is a way of survival.
Scientific and technological innovation and cultivation of sharp knife products are the core of enterprise survival.LED enterprises do not have to do everything, everything, must form their own unique style, characteristics of the product, through one or two fist products, to drive the sales of other products.The characteristic of lighting industry is that even though lamps and lanterns will be applied to all walks of life, different application fields have different requirements on lamps and lanterns. Even in the same field, different lighting requirements require different types and parameters of lamps and lanterns.
Therefore, if an enterprise wants to cover all types of lamps and lanterns, it is bound to disperse the concentration of the enterprise, and it is difficult to make a fine product, and it is also difficult to form its own unique competitiveness in a certain aspect.In the end, the most important thing is that the product positioning must be accurate.Identify the product positioning, in order to improve market competitiveness.On the one hand, product innovation must keep pace with demand and be oriented to improve the degree of satisfaction of consumers. On the other hand, it should contribute to the steady growth of enterprises.Such a product has a strong explosive force and endurance.
